Tips for Setting Up Mobile Marketing

Tips for Setting Up Mobile Marketing

The NOW Tool for Business Marketing

It’s no surprise that mobile marketing is growing. Are you really set up for Mobile Marketing? If you think you are, are you getting leads and responses?

In May of 2015, Google revealed that mobile search had overtaken desktop search. Google’s news meant that more people are searching for information on a mobile device now than on their PCs.
Jerry Dischler, “Building for the Next Moment,” Google’s Inside AdWords Blog, May 5, 1015

If you haven't already, now is the time to implement mobile marketing into your marketing strategy.People don’t interact the same way on their mobile devices as they do on the desktop. Therein lies the challenge. How do you reach the mobile users in a friendly and easy manner and still get the leads. One of the barriers in creating a successful strategy is that mobile operates on a touch driven, portable operating. This means how IT works and how People use it are entirely different.

Did you know that mobile users look at their phones an average of 1,500 times each week and they spend 177 on their phone each day?
Stacey MacNaught,“Tecmark Survey Finds Average User Picks up Their Smartphone 221 Times a Day,” Tecmark, 2014

Keep in mind that some of this data is already dated and so usage has only grown since these reports have come out. Is there a magic solution? Probably not. However, managing your strategy in the most effective way today, is a starting place. Let’s talk about what some of the main points are for your strategy.

Google recently introduced the concept of “micro-moments”. This is a new mobile-centered aspect that’s reshaping how people sell. The mobile-micro moments cover scenarios or decisions that people want to make. For instance:

  • I want to learn
  • I want to buy
  • I want to know
  • I Want to go

People are getting their information on the go.Tips for Setting Up Mobile Marketing Micro-Moments:

  • Identify Key Mobile Moments. Why, where and how people search for your information
  • Determine Their Goals. What are they looking for and what results are they expecting from that?
  • Use your Search Insights to Determine WHAT people are searching for
  • Audit  Your Current Platforms to Determine Trends and Find Out What Content Is Trending for You
  • How do you present your information? Is it easy to read and access mobiley?
  • Take the consumer journey to identify their needs/wants and to see how easy it is to navigate to retrieve their results.
  • Team Test. Get your team or some friends and family to test your message and see if they think it produces the results you intended.

This is just an outline of some of the basics of Mobile Marketing. As a REALTOR you need to and probably already do, understand the importance of mobile marketing. You list a property and you put the sign in front of the house. Your potential buyer is utilizing their mobile phone right now for more information on the home and to get a price. That’s the easiest step you will take in your mobile marketing efforts! The rest is a combination of determining consumer wants and needs and making it possible for them to get the information from you.

Another day, Another Blog…

This has been Kathy Goldman, Over and Out!