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First Day Hikes

First Day Hikes

First Day Hikes

Anyone looking to start their New Year's resolution for better health can start the year off on the right foot by participating in any of 10 First Day Hikes that will be held at Nationwide State Park properties on January 1.

First Day Hikes are part of a nationwide initiative led by America’s State Parks to encourage people to get outdoors. On New Year’s Day, hundreds of free, guided hikes will be organized in all 50 states. Kids and adults all across America will be participating in First Day Hikes, getting their hearts pumping and enjoying the beauty of a state park. Last year nearly 28,000 people rang in the New Year, collectively hiking over 66,000 miles throughout the country! For information in your state visit the official First Day Hikes website.

The hikes are led by park staff and other knowledgeable volunteers. You can be a novice or go for a walk in a park that has a little more distance and requires a bit more endurance! Go on your own, bring the kids or get a group together to enjoy some camaraderie. It’s just a walk, not a race so you can go at your own pace. Pack a little hot chocolate and some snacks and just enjoy the beauty of the state parks natural resources.

Here in Wisconsin we may have muddy trails instead of the beautiful snow covered trails that we usually have. It was 48 degrees here in my town yesterday and we have very little snow covering our lawn any more!

Find a First Day Hike Near You.

Pack extra socks, mittens, warm water, sunscreen and snacks in your backpack.Here are a Few Tips For Hiking in Cold Weather

  • Dress in Layers. It may be cold when you start, but you will begin to warm up as you walk. Overheating, believe it or not, can also cause hypothermia since excessive moisture can’t escape.
  • Wear a Hat. Most of the heat you lose from your body goes out from your head. This is because your head is filled with oxygen-carrying capillaries that feed our brains and consume 1/3rd of our body’s energy. (Betcha didn’t know that figure did ya!?)
  • Wear Comfortable and Warm Boots. Wear an extra pair of socks so your feet stay warm. Throw an extra pair of socks in you backpack in case you need more warmth or your socks get wet!
  • Keep the Water in Your Bottle Warm. In the summer time you always bring a fresh bottle of cold water, but in the winter time cold water will chill your body faster. In the winter time, that is not your goal!
  • Don’t Forget the Sunscreen! I’m almost certain you weren’t expecting that one! Just like summer days, the sun reflects off the snow and can give you a snow sunburn.
  • Be Prepared for Shorter Days. Begin your hike early enough that you don’t have to rush. Take your time, enjoy the views and take time to have a break now and then when necessary. Find out when the sun sets in your area and plan ahead.

The American Hiking Society is also offering prizes for pictures. So take some pictures and submit them to their website you may just win a prize from Columbia, Brooks Range or other outdoor suppliers.

Who knows? This may be the beginning of a year-round activity for you! Hiking is not just for summer any more!

FYI – First Day Hikes Will be Held at Nine Parks All Across Wisconsin

  1. First Day Hike State Parks in Wisconsin.NewPort State Park
  2. Pennisula State Park
  3. Harrington Beach State Park
  4. Kettle Moraine State Park
  5. Mirror Lake State Park
  6. Buckhorn State Park
  7. Richard Bong State Park
  8. Devil’s Lake State Park
  9. Stower Seven Lakes Trail
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Dominate Local Marketing

Dominate Local Marketing

Today we are going to learn a little bit about how you can dominate local marketing and get ahead of your competition. Although the internet allows you to reach billions of people, most likely your potential business target market is probably just around the corner from you. What makes your business successful is your local community.

With all the choices of Real Estate Agents and Real Estate Offices, how do consumers find your business first?

You probably think you are doing everything possible to market your business online. But you are still not getting that top search engine ranking. However, don’t despair! There are a lot of things you can do to get more love from the search engines. From your on-page optimization efforts to your inbound link building, you can increase your domination.

Here are a Few Tips to Optimize Your Website to Dominate the Local Market:

Why Should You Optimize for Local Searches?

  • Approximately 3 BILLION search queries contain local terms every month
  • 70% of online searchers will use local search to find offline businesses
  • 30% of Google searches are for local information.

(source: www.HubSpot.com)

How to Optimize for Local Domination:

Content is STILL King.
Every new blog post is a new page that is indexed. This an opportunity to target a geographic search phrase, and to get found in the Search Engine Results Pages (SERPs).

Write About Complimentary Services
As a real estate agent, you could write about staging, or landscaping or lenders or any other faction of the real estate industry. As long as you are writing well-informed content and it can be a valuable, relevant topic, then it can be great information on your blog. It also let’s other community members know you have written about them and creates good-will.

5 On-Page Elements to Optimize With Keywords for SEO:

  1. Page title
  2. URLs
  3. Page headers
  4. Internal links; and
  5. Page content

Use Long-tail Keyword Variations
For example, use variations of Milwaukee Houses for Sale, Milwaukee Homes & Real Estate, Homes for Sale in Milwaukee. Use different variations. Check them with a keyword checker like the Google Keyword Tool.

Have Location Pages
This is especially important in real estate marketing because your potential clients want to learn more about the city or neighborhood they may be looking at houses in.

Tell People Where You Are
Let people know your business address, phone number and contact information. Create About Us and/or Contact Us Pages on your website and in your blog signature.

Write Hyper-locally
Write about current events and news that are happening in your community. People love to know what’s going on.  An especially good topic is the local real estate market trend. Be sure to comment on the statistics you post to help people understand the stats they are reading and what you think coming trends might be for your community.

On The Go
Be sure your site is optimized for mobile devices. Potential clients are driving around and if they see a sign, they can call. Maybe they find a neighborhood they like and they google it and end up on that Location Page we talked about.

Freshness Matters
As I wrote recently on my blog, “Is Your Website Lemony Fresh?” If you are not consistently making changes on your website (especially the home page), the search engines will forget about you and their spiders won’t crawl your sites.

These are all really good online optimization updates you can make to Dominate Local Marketing. These Tips take some time to get done, but you can do it.

Monday I will tell you more about what you can be doing off-line to maximize your domination. Just doing one or the other will not result in the same ranking you might get when you are optimizing both online and offline.


I have a special Offer for you. Social Marketing Fusion is offering a discount on a monthly maintenance package for Local Marketing Dominance. The Discount is only good through December 31, 2016 but is more than half off of the normal monthly fee.
Get 50% Off our Normal Local Marketing Package.

With this package you get:

  • Social Media Analysis & Report
  • Resubmission of Sitemap to Google, Yahoo, Bing and Ask
  • Check Google Blacklist
  • Build Additional Links
  • Submission to 20+ Search Engines
  • Submission to 50+ Local Directories
  • Weekly home page update for Website
  • Geotagged Photos Uploaded to 3 Photo Sites
  • 1 Video Uploaded/Edited/Optimized to Youtube (you provide video)





Be More Than Just a Facebook Post

Be More Than Just a Facebook Post

Be a Local Resource on Facebook. Make your Facebook post informative. Be the person people click on to read more about. Be the person that gets LIKED and SHARED.

e more than just a facebook post when you follow these tips. I know many people spend a lot of time trying to figure out what to post on Facebook. First you need to know the 80/20 rule. It’s 80% personal and 20% business. That seems kind of odd to most business people since the reason they are doing all this Social Media Marketing in the first place is to get people to click on their “ads” or business information. But social media marketing is not about getting leads. Social Marketing is about building relationships and showing people who you are. Once they know you they will be more inclined to click on your business posts as well.

You know what the #1 time waster is on Facebook? You might say coming up with a post is time-consuming. But that’s not the answer. It’s time management. When, during the course of the day, do you have time to sit down and write for your social platforms?

You can, however, reduce the amount of time that you spend making your Facebook Posts.

Here’s 5 Tips to Help You Post More Often and Get More Back

  1. The first thing you do Monday morning is to put together a plan for posts for the week. Allow for all your platforms so you know what you will be posting when and how often.
  2. Schedule all these posts!! Yes you can! Most every social media platform has a way to pre-schedule your posts for about a month or so. How nice would that be to get out of the way?
  3. Hootsuite is an aggregator to help you push more information out easier.Check out your local news. Post about that.
  4. Look into Google Trends and see what’s happening right now.
  5. Pick topics to post on Hootsuite* at least twice a day. Remember you can schedule them in advance.

Tuesday through Friday

Comment and Share on every other post. Go onto Facebook, at a time that is most convenient for you (while you eat cereal, take a break, use the bathroom…where-ever). Start commenting and sharing on these posts. Facebook is a communication tool and just posting all the time will never help you build relationships.

Check your Facebook Insights. Not familiar with them? Then you have some homework to do. Facebook insights will tell you things about traffic flow, how many likes you get, what days are better than others to post on and what topics people seem to be most interested in. Write it down or print it out so you can refer to this on Monday morning so you know which direction to go with your writing. Maybe people were not all that interested in the Pickled Pigs Feet Festival, but they really shared the Wine Festival. So what do YOU write about?

There are 4 main types of posts you can make on your page:

  1. Text only Posts (statuses)
  2. Link Posts
  3. Photo Posts
  4. Video Posts

Let’s break it down and discuss each post type, what your goal should be with each type, and what your expectations should be once you post.

Text Only Posts Are the Most Basic. This is just a post where you might say something like, “If you could be anyone, who would it be?” Questions are good conversation starters if you already have a following.

Link Posts: An example of a Link Post might be a link to a blog post you wrote earlier. Not only does the link help with SEO back to your blog, but you get to post a photo and description of the post.

Pinterest is a site that used to be used mainly by the female population.
Photo Posts
: With the advancement of Instagram, PinAdd photos and graphics to your Google+ account with great descriptions.terest and photo websites, posting, Photos can work well on Facebook to. The idea is to get shares. Tons of shares. So try to be creative when you do a photo post.

Video Post:  Much like the Photo Post, people are very visual. Millennials prefer to get their information from a photo/graphic or video than a text ad. But if you post the right kind of video — one that’s compelling to the target audience of your page — you should see a good number of Likes, Comments and Shares of that video. Plan to do at least one or maybe two each week. It can be of yourself or a slide show you created.

Whatever you post, be consistent about it.

Would you like to get an example of a Social Media Calendar I put together for a month?

[contact-form-7 id=”676″ title=”Social Media Calendar”]

* Using Applications like Hootsuite and Onlywire are not highly recommended because the spiders crawl your sites and they will see lots of duplicate content. So beware if you choose to use an aggregator.


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