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Tips for Setting Up Mobile Marketing

Tips for Setting Up Mobile Marketing

The NOW Tool for Business Marketing

It’s no surprise that mobile marketing is growing. Are you really set up for Mobile Marketing? If you think you are, are you getting leads and responses?

In May of 2015, Google revealed that mobile search had overtaken desktop search. Google’s news meant that more people are searching for information on a mobile device now than on their PCs.
Jerry Dischler, “Building for the Next Moment,” Google’s Inside AdWords Blog, May 5, 1015

If you haven't already, now is the time to implement mobile marketing into your marketing strategy.People don’t interact the same way on their mobile devices as they do on the desktop. Therein lies the challenge. How do you reach the mobile users in a friendly and easy manner and still get the leads. One of the barriers in creating a successful strategy is that mobile operates on a touch driven, portable operating. This means how IT works and how People use it are entirely different.

Did you know that mobile users look at their phones an average of 1,500 times each week and they spend 177 on their phone each day?
Stacey MacNaught,“Tecmark Survey Finds Average User Picks up Their Smartphone 221 Times a Day,” Tecmark, 2014

Keep in mind that some of this data is already dated and so usage has only grown since these reports have come out. Is there a magic solution? Probably not. However, managing your strategy in the most effective way today, is a starting place. Let’s talk about what some of the main points are for your strategy.

Google recently introduced the concept of “micro-moments”. This is a new mobile-centered aspect that’s reshaping how people sell. The mobile-micro moments cover scenarios or decisions that people want to make. For instance:

  • I want to learn
  • I want to buy
  • I want to know
  • I Want to go

People are getting their information on the go.Tips for Setting Up Mobile Marketing Micro-Moments:

  • Identify Key Mobile Moments. Why, where and how people search for your information
  • Determine Their Goals. What are they looking for and what results are they expecting from that?
  • Use your Search Insights to Determine WHAT people are searching for
  • Audit  Your Current Platforms to Determine Trends and Find Out What Content Is Trending for You
  • How do you present your information? Is it easy to read and access mobiley?
  • Take the consumer journey to identify their needs/wants and to see how easy it is to navigate to retrieve their results.
  • Team Test. Get your team or some friends and family to test your message and see if they think it produces the results you intended.

This is just an outline of some of the basics of Mobile Marketing. As a REALTOR you need to and probably already do, understand the importance of mobile marketing. You list a property and you put the sign in front of the house. Your potential buyer is utilizing their mobile phone right now for more information on the home and to get a price. That’s the easiest step you will take in your mobile marketing efforts! The rest is a combination of determining consumer wants and needs and making it possible for them to get the information from you.

Another day, Another Blog…

This has been Kathy Goldman, Over and Out!

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Real Estate Blogging Business Better Than Ever!

Real Estate Blogging Business Better Than Ever!

In 1996 I started my first “virtual” company. I had two boys, a husband working full time and a computer on my kitchen table. I was starting an outsourcing service.

The first time I turned on the computer, the sound was on full blast and I didn’t know how to change the sound so I yanked the plugin from the wall…the next day I called Best Buy to ask how to change the sound!!

I’ve grown a lot since that time. My boys and my business have too.

When I was a general Virtual Assistant, it was more difficult to choose clients and I became a “Jack of All Trades and a Master of None. Then in 2000 I realized I wanted and needed more focReal Estate Blog Experts will Grow in 2017 to be THE Go-to Real Estate Blogging Experts!us,  so I decided to niche in Virtual Real Estate Services. I had done that, done mentoring and training and coaching for real estate for 16 years now. But once again, I really want to hone in on a nice niche, so I am reinventing my company to become THE Real Estate Blogging and Social Media Expert.

My journey has been a long, enjoyable one, over 20 years. Each time I have made a change, it has been for the good of my business. My husband has taken an early retirement (mandatory with the FAA) and I am really focusing on tasks that I really enjoy. I love to write!

Today I sat in on a webinar with Neil Patel (you know the famous “content” guy who has helped companies such as Google, GM, NBC and Salesforce; just to name a few? He is a Genius when it comes to building your business. I listened to him speak for an hour. I got lots of great ideas for my business from the webinar alone and still ended up buying his program! You know, I probably could have “gotten by” with just the notes from the webinar, but why not really give your business everything you’ve got?

So, as I begin my journey to increase the number of clients I have for my niche in Real Estate Blogging and Social Media, I want to take every opportunity to make it so successful that I can retire too on what I make! More trips, more charitable donations and more life!

Owning and operating a business alone is challenging. I learn alone and I share my office with no one else! However, there isn’t anything I would have changed in the past 20 years. I had time with family, flexibility in working and I am happy doing my job.

Kathy Goldman, Real Estate Virtual Assistant and Social Media Marketing Expert.