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Important Update to Google Content Removal Policy

Important Update to Google Content Removal Policy

Google is changing the way it manages removal of libelous content.It’ more important than ever to monitor your online reputation!

Google is updating its removal requests. Apparently if you want something removed from Google, it will be harder than ever.

“Attorneys specializing in Internet and defamation law are reporting that Google is increasingly denying removal requests that accompany a court order specifying the content is defamatory/libelous. Google has previously honored such requests under an informal policy.

This shift highlights a few things we’ve always stressed at BrandYourself about managing your online reputation: “

  • Reputation Management is your best defense.Meaning that your best approach to defamatory/libelous content is to be ahead of the game and watch your back proactively.
  • Your best option to maintaining a good reputation is to know that as much as a negative results can hurt you, having more positive search results can help you.
  • If you rank higher in Google Search Results, people will probably never see the negative result and the better results will push the negative results down in the searches. And if people find more good stuff about you, they are more likely to overlook one negative post.
  • And as they say directly, the best way to bury the negative post is to bury it with positive posts.
  • If you find a negative post, consider the source, first of all, maybe it’s a bad review, maybe it’s just libelous. If it’s a bad review, address it personally and see if you can turn it around into something positive.
  • If it’s libelous or defamatory, there’s not as much you can do about it any more as Google is less likely to remove it for you.

The moral of this story is to stay ahead of the game and watch your back for these negative posts. You can also hire some like ourselves to continue to post aggressively for you to help bury the negative post faster.

So much for Hump Day news, huh?


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First Day Hikes

First Day Hikes

First Day Hikes

Anyone looking to start their New Year's resolution for better health can start the year off on the right foot by participating in any of 10 First Day Hikes that will be held at Nationwide State Park properties on January 1.

First Day Hikes are part of a nationwide initiative led by America’s State Parks to encourage people to get outdoors. On New Year’s Day, hundreds of free, guided hikes will be organized in all 50 states. Kids and adults all across America will be participating in First Day Hikes, getting their hearts pumping and enjoying the beauty of a state park. Last year nearly 28,000 people rang in the New Year, collectively hiking over 66,000 miles throughout the country! For information in your state visit the official First Day Hikes website.

The hikes are led by park staff and other knowledgeable volunteers. You can be a novice or go for a walk in a park that has a little more distance and requires a bit more endurance! Go on your own, bring the kids or get a group together to enjoy some camaraderie. It’s just a walk, not a race so you can go at your own pace. Pack a little hot chocolate and some snacks and just enjoy the beauty of the state parks natural resources.

Here in Wisconsin we may have muddy trails instead of the beautiful snow covered trails that we usually have. It was 48 degrees here in my town yesterday and we have very little snow covering our lawn any more!

Find a First Day Hike Near You.

Pack extra socks, mittens, warm water, sunscreen and snacks in your backpack.Here are a Few Tips For Hiking in Cold Weather

  • Dress in Layers. It may be cold when you start, but you will begin to warm up as you walk. Overheating, believe it or not, can also cause hypothermia since excessive moisture can’t escape.
  • Wear a Hat. Most of the heat you lose from your body goes out from your head. This is because your head is filled with oxygen-carrying capillaries that feed our brains and consume 1/3rd of our body’s energy. (Betcha didn’t know that figure did ya!?)
  • Wear Comfortable and Warm Boots. Wear an extra pair of socks so your feet stay warm. Throw an extra pair of socks in you backpack in case you need more warmth or your socks get wet!
  • Keep the Water in Your Bottle Warm. In the summer time you always bring a fresh bottle of cold water, but in the winter time cold water will chill your body faster. In the winter time, that is not your goal!
  • Don’t Forget the Sunscreen! I’m almost certain you weren’t expecting that one! Just like summer days, the sun reflects off the snow and can give you a snow sunburn.
  • Be Prepared for Shorter Days. Begin your hike early enough that you don’t have to rush. Take your time, enjoy the views and take time to have a break now and then when necessary. Find out when the sun sets in your area and plan ahead.

The American Hiking Society is also offering prizes for pictures. So take some pictures and submit them to their website you may just win a prize from Columbia, Brooks Range or other outdoor suppliers.

Who knows? This may be the beginning of a year-round activity for you! Hiking is not just for summer any more!

FYI – First Day Hikes Will be Held at Nine Parks All Across Wisconsin

  1. First Day Hike State Parks in Wisconsin.NewPort State Park
  2. Pennisula State Park
  3. Harrington Beach State Park
  4. Kettle Moraine State Park
  5. Mirror Lake State Park
  6. Buckhorn State Park
  7. Richard Bong State Park
  8. Devil’s Lake State Park
  9. Stower Seven Lakes Trail
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Dominate Local Marketing – Part II

Dominate Local Marketing – Part II

On Friday I told you a bit about how to dominate your local market. As we all know, most of our real estate business comes from the local community. Sure you spend lots of money to advertise all over the world, but why do that when you have hundreds of opportunities in your local area.

After I explained why improving your online Local Marketing is important, I offered several do-it-yourself tips. Then I reminded you that today I would complete the post with Off-line Optimization. Finally, and most importantly, if you don’t have the time to be doing all this, I offered a super-huge discount to have us do the whole thing for you! Look for coupon at the end of this post.

How to Optimize for Local Search off Your Website: 

Register your business with Google+. Because they offer the largest search engine, you can get some good results for your keywords and long-tail keywords.

Hundreds of Directories

The more local directories you are on in your community (online and offline), the more people can find you. Some additional ideas are to become a guest blogger, talk to and about other people in your industry (in a complimentary way), and become the community expert in Real Estate.

Actively Participate, Become Famous

If you are participating in social media, and networking groups, people will come to know and recognize you. Think about networking, social media, inbound links, and regular media options.

Trade Links

I don’t mean you should get into a big Link Exchange forum. I am suggesting that you ask your local service providers if you can put a link to their site on your site and ask for a reciprocal link in exchange. The more incoming links you have from HIGH ranking websites, the more recognition you get from Google.

Creating and maintaining a successful social media strategy is time-consuming.Publish Your Content on Your Social Media Platforms (especially Google+)

Google considers shared content on social media to be even more important now than ever. Not that Google+ has business pages, social and regular searches are more closely coordinated. Many of you may not know that Google+ pages have started to show up in local search results. If you use the local keywords as I explained earlier, you’re Gold, Baby!

Guest Posts

You have enough to do already, why would you want to post on someone else’s blog too? Easy, more incoming links. You must be allowed to use your byline and /or author profile at the end of your blog post. Write about relevant topics and be sure to include your short bio and  website link at the bottom.


Reviews can be the bane of your existence or they can help you rise in the ranks! 77% of shoppers use reviews to make a purchasing decision. If your client reviews are accessible and reflect great integrity, you are more likely to have the buyer or seller get in touch. Remember, negative reviews are not ALL that bad if you can respond to them genuinely, and ask how to do better. We are human and make mistakes and how you manage mistakes is just as important as how you manage your business!

Where Are You Listed? Are You Listed?

Use an online tool to search directories to find out where your website is located and if the information is correct. GetListed.org provides a huge database of directories and websites where you can CLAIM your listing and be certain that you have accurate information, your website link, contact information and any other ways for people to reach you.

Local Businesses do have the power to reach the top on the search engines organically, but it is hard work and time-consuming. It goes faster if you understand what you are doing; however, it would go even faster if you hired someone to do it. Someone like Social Marketing Fusion.

Get up to 40% off our Local Marketing Package.

With this package you get:

  • Social Media Analysis & Report
  • Resubmission of Sitemap to Google, Yahoo, Bing and Ask
  • Check Google Blacklist
  • Build Additional Links
  • Submission to 20+ Search Engines
  • Submission to 50+ Local Directories
  • Weekly home page update for Website
  • Geotagged Photos Uploaded to 3 Photo Sites
  • 1 Video Uploaded/Edited/Optimized to Youtube (you provide video)