What exactly is a brand?

It’s your positioning, your platform, and your point-of-view. It’s what sets you apart from everyone else who does what you do.

I have a great logo. Isn’t that my brand?
While your logo may represent your brand visually, by itself it is not your brand. A logo is a graphic that you use. But your brand says who you are and what is special about you.

Can people describe you by your brand?
Someone might be able to say that I do social media. But that really isn’t my brand. My brand is that I can do Social Media Marketing with the emphasis REALTORS require.

Benefits of Branding Yourself
If you are in a highly competitive business, why would a customer choose you over someone else who does a similar job? My clients choose me because I AM A SUCCESSFUL REAL ESTATE MARKETER. Period.