Blogging Course

Part of your training at the Virtual Professional Training Center, will be a Blogging Course so you can learn to build and maintain your own blog.

If you follow these tips you’ll save a lot of time and valuable energy.

I’m going to show you some really important things you are going to learn and will need to know before you jump in.

First, if you don’t have a blog yet and are wondering about the best way to get started there are a few quick steps you can follow:

  1. Get a domain name:  Use something about your business. Something people will remember but not kitchy. (unless your services/products are!)
  2. Find blog hosting: Don’t use the free WordPress.com platform. It won’t give you the same results and tools that the paid hosting platforms do. Some of my favorites hosts and domain companies offer both domains and hosting. Check out Bluehost, Hostgator and Godaddy. They all have small plans to start with.

Now you have the first two things you need to begin building your blog.

Here are a few things that you will do now that you actually have a domain and a place to host your blog.

  1. Set short and long term goals. Why do you have a blog? What do you expect to get out of it?
  2. Install WordPress as your blogging platform. I find WordPress to be one of the easiest platforms to work with. There are many more, but do your research first.
  3. Choose a theme. Once you have installed your blog onto your host, you will see that WordPress offers many free and paid themes for you to choose. Find one that will help with your branding elements like business, logos and colors.
  4. Add an obvious opt-in form to start collecting email subscribers that you can connect with.
  5. Begin producing strategic content that shows people that you know what you are talking about and encourage them to LIKE and SHARE.

Once you get into your blog, the content below will go into much deeper detail about starting a blog and we will give you a bunch of helpful resources that you can use to skyrocket your blogging progress. This is all part of your course-work.

NOTE: This post on starting a blog contains some affiliate links. If you purchase a service through one of my links I will earn a small commission at no extra cost to you. Thanks for the support! It means a lot.

Blogging

  • 60% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2016)
  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
  • Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (HubSpot, 2016)
  • Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016)
  • Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015) B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
  • B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015)
  • Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015)
  • 75% of HubSpot’s blog views and 90% of blog leads come from old posts. (HubSpot, 2014)
  • Some 15% of internet users read or comment on discussion forums such as reddit, Digg, or Slashdot, while 10% use the blogging website Tumblr. (Pew Research Center, 2015)
  • 43% of people admit to skimming blog posts. (HubSpot, 2016) Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)