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Important Update to Google Content Removal Policy

Important Update to Google Content Removal Policy

Google is changing the way it manages removal of libelous content.It’ more important than ever to monitor your online reputation!

Google is updating its removal requests. Apparently if you want something removed from Google, it will be harder than ever.

“Attorneys specializing in Internet and defamation law are reporting that Google is increasingly denying removal requests that accompany a court order specifying the content is defamatory/libelous. Google has previously honored such requests under an informal policy.

This shift highlights a few things we’ve always stressed at BrandYourself about managing your online reputation: “

  • Reputation Management is your best defense.Meaning that your best approach to defamatory/libelous content is to be ahead of the game and watch your back proactively.
  • Your best option to maintaining a good reputation is to know that as much as a negative results can hurt you, having more positive search results can help you.
  • If you rank higher in Google Search Results, people will probably never see the negative result and the better results will push the negative results down in the searches. And if people find more good stuff about you, they are more likely to overlook one negative post.
  • And as they say directly, the best way to bury the negative post is to bury it with positive posts.
  • If you find a negative post, consider the source, first of all, maybe it’s a bad review, maybe it’s just libelous. If it’s a bad review, address it personally and see if you can turn it around into something positive.
  • If it’s libelous or defamatory, there’s not as much you can do about it any more as Google is less likely to remove it for you.

The moral of this story is to stay ahead of the game and watch your back for these negative posts. You can also hire some like ourselves to continue to post aggressively for you to help bury the negative post faster.

So much for Hump Day news, huh?

 

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Tips for Setting Up Mobile Marketing

Tips for Setting Up Mobile Marketing

The NOW Tool for Business Marketing

It’s no surprise that mobile marketing is growing. Are you really set up for Mobile Marketing? If you think you are, are you getting leads and responses?

In May of 2015, Google revealed that mobile search had overtaken desktop search. Google’s news meant that more people are searching for information on a mobile device now than on their PCs.
Jerry Dischler, “Building for the Next Moment,” Google’s Inside AdWords Blog, May 5, 1015

If you haven't already, now is the time to implement mobile marketing into your marketing strategy.People don’t interact the same way on their mobile devices as they do on the desktop. Therein lies the challenge. How do you reach the mobile users in a friendly and easy manner and still get the leads. One of the barriers in creating a successful strategy is that mobile operates on a touch driven, portable operating. This means how IT works and how People use it are entirely different.

Did you know that mobile users look at their phones an average of 1,500 times each week and they spend 177 on their phone each day?
Stacey MacNaught,“Tecmark Survey Finds Average User Picks up Their Smartphone 221 Times a Day,” Tecmark, 2014

Keep in mind that some of this data is already dated and so usage has only grown since these reports have come out. Is there a magic solution? Probably not. However, managing your strategy in the most effective way today, is a starting place. Let’s talk about what some of the main points are for your strategy.

Google recently introduced the concept of “micro-moments”. This is a new mobile-centered aspect that’s reshaping how people sell. The mobile-micro moments cover scenarios or decisions that people want to make. For instance:

  • I want to learn
  • I want to buy
  • I want to know
  • I Want to go

People are getting their information on the go.Tips for Setting Up Mobile Marketing Micro-Moments:

  • Identify Key Mobile Moments. Why, where and how people search for your information
  • Determine Their Goals. What are they looking for and what results are they expecting from that?
  • Use your Search Insights to Determine WHAT people are searching for
  • Audit  Your Current Platforms to Determine Trends and Find Out What Content Is Trending for You
  • How do you present your information? Is it easy to read and access mobiley?
  • Take the consumer journey to identify their needs/wants and to see how easy it is to navigate to retrieve their results.
  • Team Test. Get your team or some friends and family to test your message and see if they think it produces the results you intended.

This is just an outline of some of the basics of Mobile Marketing. As a REALTOR you need to and probably already do, understand the importance of mobile marketing. You list a property and you put the sign in front of the house. Your potential buyer is utilizing their mobile phone right now for more information on the home and to get a price. That’s the easiest step you will take in your mobile marketing efforts! The rest is a combination of determining consumer wants and needs and making it possible for them to get the information from you.

Another day, Another Blog…

This has been Kathy Goldman, Over and Out!